AGIdeas

Trends and Designers
The theme that I found during last week conference are:
1. Environmental friendly design has started to take place as a concern of global warming.
2. The use of 3D graphic and video recording has started to alter the use of photography and 2D media.

The physical trends that I found during last week conference are:
1. The simplicity and usage of geometric shapes as a design element.
    - Benjamin Ducroz  http://www.ducroz.com/
    - Fanette Mellier http://www.agideas.net/agideas-2011/speakers/speaker?speakerId=80

2. Controversial concepts and response to cultural issues.
    - Adam Hunt http://www.agideas.net/agideas-2011/speakers/speaker?speakerId=69
    - Stephen Dupont http://www.stephendupont.com/

Concept Evaluation
The one concept that I found interesting was the "Year Zero" concept of Susan Bonds from United States. She used the concept to make an impact of a release of a new rockstar album with a concept of making them involved in the theme of the album.

http://tinyurl.com/4xxx2f5

She created and manipulated some fake scenario of the world in year zero which in that year the world will be completely devastated and only a group of people will survive it. Susan Bonds and her team made the listener of the album really believe that there were really "year zero" coming to them and they made them felt involved in that scenario with all the publication and fake websites they made. So that was the proof that the concept was successfully executed.
The listeners even ended up having a secret community and given a specific codename individually by Susan's team which was connected with the rock band.

Indigo Design Network

http://www.indigodesignnetwork.org/?p=774&cpage=1#comment-314

Aboriginal Motifs

Functions and Philosophies

Respect .... The rights of indigenous people to own and control their heritage should be respected. The way you show respect to them vary widely across the many and diverse communities of indigenous Australian people. There are some protocols that can be used though:
 • Acknowledgement of country
Indigenous Australians, the Aboriginal and the Torres Strait islander people are the original inhabitants of Australia. A country is not just a place or a big island for them. They talk about country like they talk about a person. it has feelings and life. They don't treat them as a thing or object. They treat them as living entity that has yesterday, today and tomorrow. When organising an exhibition, installation or event of local, state or national significance, it is respectful to invite a representative of the traditional owners to attend and give a 'welcome to country' address.
• Acknowledging land.
It is common for Indigenous artists to seek approval from the indigenous community for public art-based projects in any particular 'country' within Australia.
• Accepting diversity.
Indigenous cultures are living and evolving entities, not simply historical phenomena. Avoid inappropriate or outdated perspectives and terminology when dealing with any cultural groups.




Indigenous control .... Indigenous communities, whether regional, urban or remote have an infrastructure of organisations and individuals who can advise on a guidance about locating indigenous people with authority to speak for specific indigenous cultural material.




Moral Rights and Issues


There are some things need to be done if a designer wants to reference Aboriginal motifs or reproduce some artworks:
• attribute the artist – Artists can require their names be clearly and prominently reproduced alongside all reproduction of their works.
• don't falsely attribute another artist.
• don't do anything that can be a result of distortion, destruction or material alteration of the artwork or the motifs.
• don't reproduce artworks or use the Aboriginal motifs in poor quality.

There must also be some acknowledgement from certain indigenous community about the work itself.


source: http://www.australiacouncil.gov.au/__data/assets/pdf_file/0004/32368/Visual_arts_protocol_guide.pdf

Native American Motifs Blog

Golden State Warriors

http://tinyurl.com/6ycgjt9

Logo of Golden State Warriors 1946-1962

http://tinyurl.com/6jrwfts

Logo of Golden State Warriors 1971-1987

http://tinyurl.com/6jc5ue6

Logo of Golden State Warriors 1987-1997

http://tinyurl.com/6l95sk3

Logo of Golden State Warriors 1997-2010

http://tinyurl.com/39bbc5c

Current Logo of Golden State Warriors

The current logo design of The Warriors has an art deco look on it. It consist only of two colours with one main graphic in the middle of the logo. The two colour used are the colour that were used on the early logos. The main graphic was designed with thick bold stroke and represents a bridge that is located at that city. There are the name of the team at the top and the bottom of the logo in the same font. The colour of the logo are flat without any gradient at all.

The concept behind the current logo is "The City" where they want to give back everything they have achieved to the city that has supported them faithfully between the goods and the bads of the team. Golden State Warriors has been known for their supporters that can be really electrifying their home arena when they are playing against any team especially great teams. The graphic is the "San Fransisco-Oakland Bay Bridge" and the two colour that they used are the two colours they used in their championship years back then. The concept is to bring the greatness of that championship team  back to the current team again.

The first logo is the one that brought controversy because the graphic of the indian they used. I think the way the Indian was illustrated on that logo has been quite offensive for them. They illustrated the Indian with a goofy figure that showed some disrespectness to the race. Then they started the change by using other graphic such as the location of the city and the team on the map and it keeps changing until the logo that is produced for this year.

I think the current logo is the best logo that has been produced so far for this team in terms of the effectiveness and the simpleness of it. It has a strong concept behind it and really represent the city and the team itself. I don't really like the first three logos of theirs because the graphic is bad and the first one is also offensive to the Indian race. The first three doesn't look like a sport team's logo despite the basketball graphic that were used but it starting to get better at the fourth. 

Melbourne Sports Museum Critiques

http://tinyurl.com/63numuq

Athens 2004 Olympic Logo

It has a good proportion between the graphic, the text and the original olympic logo at the bottom. The smudgy background of the top graphic working well with the olive wreath's illustration. The illustration itself does have the modern look with the white single stroke despite the ancient olive wreath itself.


An olive wreath that was formed in a circle describes the first award that was given to a winning olympian in Ancient Olympic Games.The circling form of the olive wreath also describes the five continent that would be participating in the games and the world peace that is the main purpose of the Olympic Games. The colours of the logo which are white and blue, are the colours of Greece's national flag itself. The concept of the logo itself is to describe Greece as the first place to hold the Olympic Games.

Elements that are shown through the logo are lines, texture, shape and colour. The principles that are shown are rhythm and stability. The design is effective because the simpleness it's carrying and also the colour complement each other especially with the original Olympic logo's colour that was placed at the bottom.

It might be classified as purism because the modern style it has with the simple olive wreath illustration and a bright colour background.

I think this logo is one of the successful Olympic Logos that have been made so far and yes it had reached its intention. The concept it holds that symbolize Greece as the first place to hold ancient Olympic Games and also the colours that represent the country itself make it a successful Olympic Logo.

http://tinyurl.com/64jhwty

Essendon Football Club Uniform
date it was designed: 1875


The red stroke that coming across from top right to bottom left works well with the black background. The usage of its negative space is quite effective and it makes the logos on the uniform readable. There are movement as a result of the red stroke going over the front and the back of the uniform.

The Elements that are shown are line and colour. The principle that are used are stability and rhythm. The uniform design is quite effective as it uses the colours of the logo which are black and white. The design is also quite simple and not too crowded at the front and back of the jumper.


Essendon has been known for its black and red colour for a long time as they were reflected through their logo as well. The right sash was designed to replace the red stripes that they used before.

It might be considered as an art deco as there are only two colours used for the uniform and the logo. The design is also simple where there are only black background with red sash on it.

I personally think the colour of the uniform is working well. The design of the uniform is quite average as you can see it on other teams on any other sports not only football. So I think it is just okay as a sport uniform.

Critiquing Tools

ART VOCABULARY LIST
• smudge: a blurred or smeared mark on the surface of something.
• opaque: not able to be seen through; not transparent.
• exaggerated: represent something as being larger, greater, better or worse that it really is.
• converging lines: lines that come from different directions and meet at one place.
• hierarchy: an arrangement or classification of things according to relative importance or inclusiveness.




ADJECTIVE LIST
• organic: denoting a relation between elements of something such that they fit together harmoniously as necessary parts of a whole.
• meander: a winding curve or bends.
• chiaroscuro: the treatment of light and shade in drawing and painting, an effect of contrasted light and shadow created by light falling unevenly or from a particular direction on something.
• ambiguous: open to more than one interpretation; having a double meaning.
• amorphous: without a clearly defined shape or form.
• biomorphic: a graphical representation of an organism generated on a computer, used to model evolution.
• matte: dull and flat, without a shine.
• corrugated: contract or cause to contract into folds or wrinkles. 
• velvety: texture of woven fabric of silk, cotton or nylon.




PRINCIPLES AND ELEMENTS of DESIGN LIST
• principles

http://tiny.cc/o51wc

stability

http://tiny.cc/lqnym

dynamic

http://tiny.cc/p0g96

rhythm

http://tiny.cc/tqg4p

scale

• elements

http://tiny.cc/8wb1h

colour

http://tiny.cc/zizrt

texture

http://tinyurl.com/4spk4gj

line

http://tinyurl.com/4npryqa

shape and form

Style Time Line

http://tiny.cc/2nknk

Les Nabis

• were a group of Post-Impressionist avant-garde artists who set the pace for fine arts and graphic arts in France at that time.

• They were exist during the 18th century

• The core of Les Nabis are Pierre Bonnard, Ker Xavier Roussel, Felix Vallotton, Maurice Denis and Edouard Vuillard.

http://tiny.cc/nacsi

Rococo
• referred as Late Baroque as well because it was created as the Baroque artists gave up their symmetric style and became more ornate, florid and playful.
• happened during the 18th century
• The famous painters that are involved in this movement are Jeane Antoine Watteau, Francois Boucher and Jean-Honore Fragonard. 

Fauvism

http://tiny.cc/a8u8c

• a style that was essentially expressionist and generally featured landscapes in which form was distorted. It was characterised by paintings that used intensely vivid, non-naturalistic and exuberant colours.

• This style existed only during 1905-1908 but brought an extreme influence in the evolution of 20th century art.

• The leading artists involved were Matisse, Rouault and Derain


Orphism

http://tiny.cc/g6x2i

• was a type of abstract or semi-abstract painting that adopted much of cubism style (often called orphic cubism). However compared to cubism that nearly has no colour on it, orphism used lush and exciting colour.
• happened during 1911-1914
• The central figure of Orphism were Robert Delaunay and Marcel Duchamp.


Purism

http://tiny.cc/s58zv

• was another movement that interested in a kind of utopian vision of art and the modern world.
• existed during 1918 - 1925
• There were only two artists who comprised Puris. They were Amedee Ozenfant and Edouard Jeanneret.




Harlem Renaissance

http://tiny.cc/rn8lg

• also known as 'New Negro Movement' as it was named after the 1925 anthology by Alain Locke. It was literally an African-American boom of cultural expression that peaked in 1920s.
• existed between 1920s - 1930s.
• Some of the artists that were involved there were Jacob Lawrence and Charles Alston.


Color Field

http://tiny.cc/vwvfv

• a type of abstract art that consist of broad areas of unmodulated and low contrast colour on a very shallow picture lane.
• started after the end of World War 2 which means after 1945.
• Some artists that embraced this movement are Mark Rothko and Jules Olitski.

http://tiny.cc/wn4ue

Photorealism
• a genre of painting based on using photographs and from that photographs creating a very realistic painting like a photograph.
• this art movement existed in late 1960s and 1970s.
• There are Chuck Close, Richard Estes and Duane Hanson that are well known as photorealists.

http://tiny.cc/i5n72

Lowbrow
• was an underground visual art movement that arose in the Los Angeles, California.
• It happened in the late 1970s.
• Some of the artists are Anthony Ausgang and Glenn Barr.

http://tiny.cc/zwneu

Lyco Art
• also called lyrical conceptualism as it was created to contain the style from painting and poetry of the creator, Paul Hartal.
• it was introduced in 1975.
• Paul Hartal was the one who developed this movement.