AGIdeas

Trends and Designers
The theme that I found during last week conference are:
1. Environmental friendly design has started to take place as a concern of global warming.
2. The use of 3D graphic and video recording has started to alter the use of photography and 2D media.

The physical trends that I found during last week conference are:
1. The simplicity and usage of geometric shapes as a design element.
    - Benjamin Ducroz  http://www.ducroz.com/
    - Fanette Mellier http://www.agideas.net/agideas-2011/speakers/speaker?speakerId=80

2. Controversial concepts and response to cultural issues.
    - Adam Hunt http://www.agideas.net/agideas-2011/speakers/speaker?speakerId=69
    - Stephen Dupont http://www.stephendupont.com/

Concept Evaluation
The one concept that I found interesting was the "Year Zero" concept of Susan Bonds from United States. She used the concept to make an impact of a release of a new rockstar album with a concept of making them involved in the theme of the album.

http://tinyurl.com/4xxx2f5

She created and manipulated some fake scenario of the world in year zero which in that year the world will be completely devastated and only a group of people will survive it. Susan Bonds and her team made the listener of the album really believe that there were really "year zero" coming to them and they made them felt involved in that scenario with all the publication and fake websites they made. So that was the proof that the concept was successfully executed.
The listeners even ended up having a secret community and given a specific codename individually by Susan's team which was connected with the rock band.