Native American Motifs Blog

Golden State Warriors

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Logo of Golden State Warriors 1946-1962

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Logo of Golden State Warriors 1971-1987

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Logo of Golden State Warriors 1987-1997

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Logo of Golden State Warriors 1997-2010

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Current Logo of Golden State Warriors

The current logo design of The Warriors has an art deco look on it. It consist only of two colours with one main graphic in the middle of the logo. The two colour used are the colour that were used on the early logos. The main graphic was designed with thick bold stroke and represents a bridge that is located at that city. There are the name of the team at the top and the bottom of the logo in the same font. The colour of the logo are flat without any gradient at all.

The concept behind the current logo is "The City" where they want to give back everything they have achieved to the city that has supported them faithfully between the goods and the bads of the team. Golden State Warriors has been known for their supporters that can be really electrifying their home arena when they are playing against any team especially great teams. The graphic is the "San Fransisco-Oakland Bay Bridge" and the two colour that they used are the two colours they used in their championship years back then. The concept is to bring the greatness of that championship team  back to the current team again.

The first logo is the one that brought controversy because the graphic of the indian they used. I think the way the Indian was illustrated on that logo has been quite offensive for them. They illustrated the Indian with a goofy figure that showed some disrespectness to the race. Then they started the change by using other graphic such as the location of the city and the team on the map and it keeps changing until the logo that is produced for this year.

I think the current logo is the best logo that has been produced so far for this team in terms of the effectiveness and the simpleness of it. It has a strong concept behind it and really represent the city and the team itself. I don't really like the first three logos of theirs because the graphic is bad and the first one is also offensive to the Indian race. The first three doesn't look like a sport team's logo despite the basketball graphic that were used but it starting to get better at the fourth. 

Melbourne Sports Museum Critiques

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Athens 2004 Olympic Logo

It has a good proportion between the graphic, the text and the original olympic logo at the bottom. The smudgy background of the top graphic working well with the olive wreath's illustration. The illustration itself does have the modern look with the white single stroke despite the ancient olive wreath itself.


An olive wreath that was formed in a circle describes the first award that was given to a winning olympian in Ancient Olympic Games.The circling form of the olive wreath also describes the five continent that would be participating in the games and the world peace that is the main purpose of the Olympic Games. The colours of the logo which are white and blue, are the colours of Greece's national flag itself. The concept of the logo itself is to describe Greece as the first place to hold the Olympic Games.

Elements that are shown through the logo are lines, texture, shape and colour. The principles that are shown are rhythm and stability. The design is effective because the simpleness it's carrying and also the colour complement each other especially with the original Olympic logo's colour that was placed at the bottom.

It might be classified as purism because the modern style it has with the simple olive wreath illustration and a bright colour background.

I think this logo is one of the successful Olympic Logos that have been made so far and yes it had reached its intention. The concept it holds that symbolize Greece as the first place to hold ancient Olympic Games and also the colours that represent the country itself make it a successful Olympic Logo.

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Essendon Football Club Uniform
date it was designed: 1875


The red stroke that coming across from top right to bottom left works well with the black background. The usage of its negative space is quite effective and it makes the logos on the uniform readable. There are movement as a result of the red stroke going over the front and the back of the uniform.

The Elements that are shown are line and colour. The principle that are used are stability and rhythm. The uniform design is quite effective as it uses the colours of the logo which are black and white. The design is also quite simple and not too crowded at the front and back of the jumper.


Essendon has been known for its black and red colour for a long time as they were reflected through their logo as well. The right sash was designed to replace the red stripes that they used before.

It might be considered as an art deco as there are only two colours used for the uniform and the logo. The design is also simple where there are only black background with red sash on it.

I personally think the colour of the uniform is working well. The design of the uniform is quite average as you can see it on other teams on any other sports not only football. So I think it is just okay as a sport uniform.

Critiquing Tools

ART VOCABULARY LIST
• smudge: a blurred or smeared mark on the surface of something.
• opaque: not able to be seen through; not transparent.
• exaggerated: represent something as being larger, greater, better or worse that it really is.
• converging lines: lines that come from different directions and meet at one place.
• hierarchy: an arrangement or classification of things according to relative importance or inclusiveness.




ADJECTIVE LIST
• organic: denoting a relation between elements of something such that they fit together harmoniously as necessary parts of a whole.
• meander: a winding curve or bends.
• chiaroscuro: the treatment of light and shade in drawing and painting, an effect of contrasted light and shadow created by light falling unevenly or from a particular direction on something.
• ambiguous: open to more than one interpretation; having a double meaning.
• amorphous: without a clearly defined shape or form.
• biomorphic: a graphical representation of an organism generated on a computer, used to model evolution.
• matte: dull and flat, without a shine.
• corrugated: contract or cause to contract into folds or wrinkles. 
• velvety: texture of woven fabric of silk, cotton or nylon.




PRINCIPLES AND ELEMENTS of DESIGN LIST
• principles

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stability

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dynamic

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rhythm

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scale

• elements

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colour

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texture

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line

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shape and form