Melbourne Sports Museum Critiques

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Athens 2004 Olympic Logo

It has a good proportion between the graphic, the text and the original olympic logo at the bottom. The smudgy background of the top graphic working well with the olive wreath's illustration. The illustration itself does have the modern look with the white single stroke despite the ancient olive wreath itself.


An olive wreath that was formed in a circle describes the first award that was given to a winning olympian in Ancient Olympic Games.The circling form of the olive wreath also describes the five continent that would be participating in the games and the world peace that is the main purpose of the Olympic Games. The colours of the logo which are white and blue, are the colours of Greece's national flag itself. The concept of the logo itself is to describe Greece as the first place to hold the Olympic Games.

Elements that are shown through the logo are lines, texture, shape and colour. The principles that are shown are rhythm and stability. The design is effective because the simpleness it's carrying and also the colour complement each other especially with the original Olympic logo's colour that was placed at the bottom.

It might be classified as purism because the modern style it has with the simple olive wreath illustration and a bright colour background.

I think this logo is one of the successful Olympic Logos that have been made so far and yes it had reached its intention. The concept it holds that symbolize Greece as the first place to hold ancient Olympic Games and also the colours that represent the country itself make it a successful Olympic Logo.

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Essendon Football Club Uniform
date it was designed: 1875


The red stroke that coming across from top right to bottom left works well with the black background. The usage of its negative space is quite effective and it makes the logos on the uniform readable. There are movement as a result of the red stroke going over the front and the back of the uniform.

The Elements that are shown are line and colour. The principle that are used are stability and rhythm. The uniform design is quite effective as it uses the colours of the logo which are black and white. The design is also quite simple and not too crowded at the front and back of the jumper.


Essendon has been known for its black and red colour for a long time as they were reflected through their logo as well. The right sash was designed to replace the red stripes that they used before.

It might be considered as an art deco as there are only two colours used for the uniform and the logo. The design is also simple where there are only black background with red sash on it.

I personally think the colour of the uniform is working well. The design of the uniform is quite average as you can see it on other teams on any other sports not only football. So I think it is just okay as a sport uniform.