Monday, March 28, 2011

Native American Motifs Blog

Golden State Warriors

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Logo of Golden State Warriors 1946-1962





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Logo of Golden State Warriors 1971-1987






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Logo of Golden State Warriors 1987-1997





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Logo of Golden State Warriors 1997-2010



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Current Logo of Golden State Warriors

The current logo design of The Warriors has an art deco look on it. It consist only of two colours with one main graphic in the middle of the logo. The two colour used are the colour that were used on the early logos. The main graphic was designed with thick bold stroke and represents a bridge that is located at that city. There are the name of the team at the top and the bottom of the logo in the same font. The colour of the logo are flat without any gradient at all.

The concept behind the current logo is "The City" where they want to give back everything they have achieved to the city that has supported them faithfully between the goods and the bads of the team. Golden State Warriors has been known for their supporters that can be really electrifying their home arena when they are playing against any team especially great teams. The graphic is the "San Fransisco-Oakland Bay Bridge" and the two colour that they used are the two colours they used in their championship years back then. The concept is to bring the greatness of that championship team  back to the current team again.
The first logo is the one that brought controversy because the graphic of the indian they used. I think the way the Indian was illustrated on that logo has been quite offensive for them. They illustrated the Indian with a goofy figure that showed some disrespectness to the race. Then they started the change by using other graphic such as the location of the city and the team on the map and it keeps changing until the logo that is produced for this year.

I think the current logo is the best logo that has been produced so far for this team in terms of the effectiveness and the simpleness of it. It has a strong concept behind it and really represent the city and the team itself. I don't really like the first three logos of theirs because the graphic is bad and the first one is also offensive to the Indian race. The first three doesn't look like a sport team's logo despite the basketball graphic that were used but it starting to get better at the fourth. 






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